Enhancing Visitors' Experience at the LegCo Complex

Creator

Advertising Design: Chan, Yik Lam, Elaine 陳奕霖 -- Lau, Siu Ying -- Tse, Tze Yung, Ariel 謝祉融

Communication Design: Chan, Ho Ying 陳可瀅 -- Cheung, Long Wai, Kest 張朗為 -- Li, Pik Hei 李璧熹

Product Design: Chan, Wing Sang, Cheryl 陳穎生 -- Chiu, Wai Yi, Blanche 趙惠怡 -- Li, Yi Wah, Iiva 李旖華 -- Liu, Lok Yi 廖樂兒 -- Liu, Zeyu -- Tam, Yan Ying, YY 譚恩盈

Social Design: Chuek, Hiu Yan -- Suen, Wing Yin

Title

Collaborator

The Legislative Council Commission

Subject

Advertising -- Design -- Exhibitions

Industrial design -- China -- Hong Kong -- Exhibitions

Social aspects – Design -- Exhibitions

Visual Communication -- Design -- Exhibitions

College graduates

Date Created

2019-06-24

Relation

PolyU Design - Cooperative Projects

Format

Photographs

Identifier

ASSD2019W02P001

ASSD2019W02P002

Is Part Of

BA (Hons) Scheme in Design

Work-Integrated Education (WIE) - Cooperative Project

Description

Cooperative Project - The Legislative Council Commission

Enhancing Visitors’ Experience at the LegCo Complex

The Legislative Council (LegCo) is the legislature of the Hong Kong Special Administrative Region. Over the past one and a half centuries, LegCo has undergone great changes, evolving from an advisory body to a legislature with powers and functions to render checks and balances on the executive authorities.

To strengthen the public’s understanding of the work of LegCo, guided tours are arranged for the public to visit the LegCo Complex. Participants include students and teachers, members of the public, tourists and visitors/visiting dignitaries of LegCo. In addition to the various educational facilities installed along the tour route, a souvenir shop is set up in the Main Lobby of the LegCo Complex that offers for sale a selection of LegCo souvenirs and publications to enhance visitors' experience. The project is set to provide a memorable visiting experience through new visual communication concepts and an expansion of the current range of souvenirs.

The student team visited the LegCo Complex twice during their research phase, and conducted an in-depth research via interviews and observations to obtain objective evidence and insights leading to design aspects such as visual communication, a user-centred experience and ancillary products. The students identified three stages in the enhancement of the visitors' experience – promoting the guided tour with new visual aids; developing the LegCo’s visual identity and creating a better visitor experience on site; and designing new souvenir items that represent LegCo’s core values with the aim of creating a valuable sense of connection between LegCo and its visitors.

The students first worked on the LegCo’s brand identity, based on the core values of ‘openness’ and ‘public engagement’, by introducing new mood boards, font types and colour tones, and transforming the daily activities of LegCo into visual elements that can be incorporated into a poster, a website and other deliverables to promote the guided tour. The students then worked on a new online booking system for the guided tour to enhance the visual identity and accessibility by using the conceptual design elements of the LegCo Complex as a design feature. The students also redesigned the wayfinding and signage to the LegCo Complex with clear steps to guide visitors to undergo security screening and store their belongings in the locker area before entering the Complex. Other visual design elements include a visitor pass and a commemorative information booklet for tour participants.

A few design concepts were also developed for souvenirs unique to LegCo to provide a more memorable experience for visitors. Students presented a few designs of souvenir items to the LegCo representatives, including a shoulder bag, a bookstand, a perpetual calendar and metal pins. Packaging designs and prototypes were also produced to complete the designs.

Several design concepts are now under review for potential licensing to The Legislative Council Commission for design adoption.

Participating students include —
Advertising Design Year 4 students
CHAN Yik Lam Elaine, LAU Siu Ying and TSE Tze Yung Ariel

Communication Design Year 4 students
CHAN Ho Ying, CHEUNG Long Wai and LI Pik Hei

Product Design Year 4 students
CHAN Wing Sang, CHIU Wai Yi, LI Yi Wah, LIU Lok Yi, LIU Zeyu and TAM Yan Ying

Social Design Year 4 students
CHEUK Hiu Yan and SUEN Wing Yin

Project Tutor —
Fung Ho Yin, Visiting Lecturer
School of Design, The Hong Kong Polytechnic University

Collection

PolyU Design Annual Show 2019: beyond the surface = 二〇一九理大設計年展: 表裡以外