Improving the Travelling Experience with Rehabus

Creator

Advertising Design: Chau, Hei Man 仇希雯 -- Hung, Man Wa, Mandy 熊蔓樺 -- Kwok, Tsz Wai 郭子蔚

Communication Design: Chan, Shuk Kuen, Connie 陳淑娟 -- Chau, Lok Ki 周樂淇 -- Lau, Ka Lai

Product Design: Bao, Qian Cheng, Steven 包乾成 -- Flury, Timo Goesta -- Huen, Sin Man, Jones 禤倩敏 -- Lau, Tat Li -- Lo, Wing Tung, Vendela 盧頴彤 -- Shek, Wing Ling, Vanessa 石穎靈 -- Tse, Ying Chung, Steven 謝英聰

Social Design: Wong, Wing Yee, Rainee 黃永儀 -- Yeung, Ho Lam

Title

Collaborator

The Hong Kong Society for Rehabilitation

Subject

Advertising -- Design -- Exhibitions

Industrial design -- China -- Hong Kong -- Exhibitions

Social aspects – Design -- Exhibitions

Visual Communication -- Design -- Exhibitions

College graduates

Date Created

2019-06-24

Format

Photographs

Identifier

ASSD2019W03P001

ASSD2019W03P002

ASSD2019W03P003

ASSD2019W03P004

Is Part Of

BA (Hons) Scheme in Design

Work-Integrated Education (WIE) - Cooperative Project

Description

Improving the Travelling Experience with Rehabus

Founded in 1978 by the Hong Kong Society for Rehabilitation (HKSR), the Rehabus Service provides transport services for people with disabilities travelling between workplaces, schools and public places to embrace social inclusion.

This year marks the 40th year anniversary of the Rehabus Service. HKSR collaborated with students on this nine week project aiming to improve the travel experience for all Rehabus users, including seniors, carers, children and wheelchair users; to rethink the bus service design towards integration with existing services; and to improve the usability of the bus interior. The students were expected to understand the needs and travelling behaviour of all the users and co-design solutions with HKSR.

Design Outcome

The students were divided into two teams to carry out different aspects of the project. The campaign group first identified the behaviour and needs of Rehabus users through qualitative research, such as direct observation and interviews, to gain insights for the Rehabus campaign development strategy. To provide an innovative, creative execution and generate design directions, these research insights were used to develop campaign concepts, and the students then worked on the production of a short video. The video promotes the safe environment and innovative technology of Rehabus, and the supportive relationship between drivers and passengers.

The product and interior design group approached the project with several aims: to create a fresh and energetic environment for users, provide a safer journey with user-friendly designs, increase mobility for people with disabilities, and encourage them to go out and integrate with society. The final design was an addition to the seat headrest with a new memory foam pillow, a leather cover and an ergonomic design incorporating sustainability while minimising cost.

Collection

PolyU Design Annual Show 2019: beyond the surface = 二〇一九理大設計年展: 表裡以外