Junior Police Call: Permanent Activity Centre and Integrated Youth Training Camp at Pat Heung

Creator

Advertising Design: Cheung, Hoi Yeung, Ocean 張凱揚 -- Lee, Hiu Wing, Theresa

Communication Design: Chan, Hin Yung 陳軒蓉 -- Poon, Ching, Chloe 潘澄

Environment and Interior Design: Chan, Ka Cheong 陳家鏘 -- Chen, Shuning, Olivia 陳書凝 -- Cho, Man Yiu, Lianne 曹雯瑤 -- Law, Tsz Ho, Ivan 羅梓濠 -- Lo, Tsun, Julian 羅浚 -- Shiu, Wai Yi, Vivian 蕭蔚貽 -- Yeung, Sum Yi, Sammy -- Yu, Chun Lok, Eric 余雋樂 -- Yu, Pui Man 余佩敏

Social Design: Lam, Tsz Ching, Cherry 林芷晴 -- Ng, Cho Kiu, Ruby 伍楚翹

Title

Collaborator

Hong Kong Police Force

Subject

Advertising -- Design -- Exhibitions

Interior decoration -- Design -- Exhibitions

Social aspects – Design -- Exhibitions

Visual Communication -- Design -- Exhibitions

College graduates

Date Created

2019-06-24

Relation

PolyU Design - Cooperative Projects

Format

Photographs

Identifier

ASSD2019W01P001

Is Part Of

BA (Hons) Scheme in Design

Work-Integrated Education (WIE) - Cooperative Project

Description

Cooperative Project - Junior Police Call

Permanent Activity Centre and Integrated Youth Training Camp at Pat Heung

The Junior Police Call Scheme (JPC) was launched in 1974 by the former Chief Superintendent of Police, Public Relations Branch, and has become one of the largest youth organisations in the world with strong ties to the police.

In August 2017, a Junior Police Call Permanent Activity Centre and Integrated Youth Training Camp was established in Pat Heung, Yuen Long. With the opening of the Permanent Activity Centre in 2019, the JPC commissioned students to work on rebranding schemes, multimedia publications and campaign proposals, social events promotions, campsite programme development, an exhibition design, and interior and landscape designs for the new campsite.

Over the course of nine weeks, the student team worked on the design and execution of three events in preparation for the opening of the Permanent Activity Centre in 2019 – namely an obstacle course, a history wall exhibition and an art-jamming event; a rebranding design proposal for the JPC and the Centre in Pat Heung.

Students developed ‘PHRace’, an annual obstacle course race filled with assault-course infused challenges and open to participation by the public and organisations. The first annual PHRace will be held in 2019 when the Activity Centre opens, and will serve as a pioneer activity after the rebranding of the JPC. Besides the logo design and the overall theme of the PHRace, the students designed the contents of a racer pack, such as maps, postcards, T-shirts and towels; a gift bag and certificates, awards and medals; and the overall execution and obstacle stages of the PHRace.

A history wall with infographics and interactive elements was proposed as part of the exhibition in the Activity Centre, to showcase the changes in the Police Force over the past 45 years and beyond. The students also proposed an art-jamming event and an installation on site at the Activity Centre’s open day, involving both the public and Police Force members to symbolise the bonding and building up of Hong Kong.

The design concept, design applications and obstacle course concept of the PHRace were licensed to the Junior Police Call Scheme as part of its Open Day activities in 2019.

Participating students include —
Advertising Design Year 4 students
CHEUNG Hoi Yeung and LEE Hiu Wing Theresa

Communication Design Year 4 students
CHAN Hin Yung and POON Ching Chloe

Environment and Interior Design Year 4 students
CHAN Ka Cheong, CHEN Shuning, CHO Man Yiu, LAW Tsz Ho, LO Tsun, SHIU Wai Yi, YEUNG Sum Yi Sammy, YU Chun Lok and YU Pui Man

Social Design Year 4 students
LAM Tsz Ching and NG Cho Kiu

Project Tutor —
Michael Chan, Senior Teaching Fellow
School of Design, The Hong Kong Polytechnic University

Collection

PolyU Design Annual Show 2019: beyond the surface = 二〇一九理大設計年展: 表裡以外