Advertising Concept Writing 文案雜不冷

Creator

劉映彤 -- 李寧怡 -- 呂兆升 -- 陳潔儀 -- 黃翠珊
-- 陳杞彤 -- 周倍伃 -- 姚依彤 -- 鄧凱凌 -- 何珮珩 -- 伍詩朗 -- 卓沛成 -- 李芷晴 -- 張景婷 -- 麥汝融 -- 余安琳 -- 鐘加恩 -- 柯蕙汶

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2018-07-05
2018-07-10

Relation

PolyU Design - Studio Exhibition

Format

Photographs

Identifier

ASSD2018E01P001

ASSD2018E01P002

ASSD2018E01P003

ASSD2018E01P004

ASSD2018E01P005

ASSD2018E01P006

ASSD2018E01P007

ASSD2018E01P008

ASSD2018E01P009

ASSD2018E01P010

ASSD2018E01P011

ASSD2018E01P012

ASSD2018E01P013

ASSD2018E01P014

ASSD2018E01P015

ASSD2018E01P016

ASSD2018E01P017

ASSD2018E01P018

ASSD2018E01P019

Is Part Of

BA (Hons) in Advertising Design

School of Design - Exhibition

Description

This exhibition is a collection of works addressing 10 different briefs, which aim at different learning objectives. Some of them focus on creative writing, while the others emphasize on an advertising objective. A short brief will be put under each work.

Challenges

These briefs challenge students to produce writings that are:

1. Fluent and coherent:
Students need to carefully craft the writings with proper words and sentences so that it’s easy and enjoyable to read.

2. Observant and creative:
Students need to write in a creative angle with their ability to observe and imagine.

3. On target (for some briefs):
Students need to produce writings that demonstrate their understanding of advertising objective, target audience and media characteristics.

Presentation Requirement

The copies should be properly typeset and layout. However, the overall art direction of these campaigns was not the main focus. (It will be further developed in other appropriate courses.)

Tutor
KC Tsang

SD2868 Concept 1: Advertising Concept Writing

BA (Hons) Scheme in Design / Advertising Design – Year 2
SD2868 Concept 1: Advertising Concept Writing

Collection

PolyU Design Annual Show 2018: from the den = 理大設計年展 2018: 滿師