Pangram – Lipogram | A Type Poster To Challenge Legibility

Creator

Man, Ying Ying, Nomi -- Wong, Kwan Chiu, Rachel -- Lau, Hoi Ching, Fion -- Hung, Hoi Wing, Rachel -- Tang, Hoi Man, Moon -- Ng, Chin Chin -- Wong, Sum To, Eunice -- Cheung, Lok Yi, Louie -- Wong, Ching Yiu, Yoyo -- So, Wing Tung, Xenia

Title

Subject

Visual Communication -- Design -- Exhibitions

College graduates

Date Created

2018-07-11

Relation

PolyU Design - Studio Exhibition

Format

Photographs

Identifier

ASSD2018E02P001

ASSD2018E02P002

ASSD2018E02P003

ASSD2018E02P004

ASSD2018E02P005

ASSD2018E02P006

ASSD2018E02P007

ASSD2018E02P008

ASSD2018E02P009

ASSD2018E02P010

ASSD2018E02P011

Is Part Of

BA (Hons) in Communication Design

School of Design - Exhibition

Description

Subject: Typography 1
Tutor: Rodrigo Ramírez

About Typography 1
Typography can be defined as ‘language made visible’. It is a foundational resource upon which the communication design profession is built. At PolyU, this subject is based on the premise that typography is situated at the crossroads between language, technology, aesthetics and culture. It introduces students to the use of Western–Latin– typography in communication design.

During the course, students explore and connect the relationship between form (the visual language) and content (the written language), crossing historical, technical and language topics, as well as the contexts in which typographic communication exists.

Both normative and expressive approaches to designing with type are considered. In the case of this exhibition, students were challenged to solve the problem of using typography for two scales: to be seen (for display – distance) and to be read (type for text - close). They were asked to challenge legibility rules, choosing a pangram or a lipogram as a text content to be composed as a typographic poster.

About the assignment
As the final assignment for the course, the main task was to experiment with type scales through the integration of concepts and practice acquired during the course. To solve this, they had to review and apply basic typographic principles: styles, proportion, contrast and related composing techniques: axes, optical alignment, spacing, leading, hierarchy.

Collection

PolyU Design Annual Show 2018: from the den = 理大設計年展 2018: 滿師