Masala Garden: Spice Culture Up. Culture Spiced Up.

Creator

Wong, Kwan Chiu, Rachel 黃筠朝

Title

Alternative Title

Masala Garden: the under-representation of South Asian Cultures in Hong Kong 稪林

Subject

Visual Communication -- Design -- Exhibitions

College graduates

Date Created

2021-06-17

Relation

PolyU Design Show 2021: Profile Cards

Format

Photographs

Identifier

ASSD2021BACDD07P001

ASSD2021BACDD07P002

ASSD2021BACDD07P003

ASSD2021BACDD07P004

Is Part Of

BA (Hons) in Communication Design

Description

Diversity does not equal to inclusivity. Whilst there are many misconceptions about Ethnic Minorities present in our community, food is a common ground that we all share to appreciate. Conceptually positioned as a social enterprise, Masala Garden is a multi-sensory cultural learning and appreciation tool. Though outwardly a spice delivery kit service, it acts as a cultural learning experience that fosters connection in understanding South Asian culture, food, people– in celebration of cultural diversity, inclusivity and harmony. The vision is to bridge the misunderstanding gap between Hong Kong local people and Ethnic Minorities, highlighting the rooted issue of under-representation and introducing innovative ways of re-learning how to appreciate and experience cultures. Masala Garden hopes to empower Ethnic Minorities and help them feel seen and heard, and at the same time, inspire the majority to actively tear down and fight for a truly diverse society.

Collection

PolyU Design Show 2021