So mate

Creator

Hung, Hoi Wing, Rachel 孔海穎

Title

So mate

Alternative Title

素 mate

Digital and Physical designs that support users to change dietary habits to “Flexitarian” A Flexitarian design project

Subject

Visual Communication -- Design -- Exhibitions

College graduates

Date Created

2021-06-17

Relation

PolyU Design Show 2021: Profile Cards

Format

Photographs

Identifier

ASSD2021BACDD06P001

ASSD2021BACDD06P002

ASSD2021BACDD06P003

ASSD2021BACDD06P004

ASSD2021BACDD06P005

ASSD2021BACDD06P006

Is Part Of

BA (Hons) in Communication Design

Description

The world is currently undergoing a growing trend of adopting a plant-based diet. The number of plant-based diet eaters in Hong Kong increased 10% in just one year, that’s totalling 2.5 million people! However, the general public still hold strong stereotypes of the diet as inconvenient, or do not know how to start and persist, therefore would not consider adopting it. The public misunderstands that plant-based diet means sacrificing a large part of their diet instantly. “Flexitarian” provides an alternative, that adapts the concept of eating less meat and more vegetables, to reduce the amount and types of meat gradually. The designs project 素mate focuses on “flexitarian”, to guide the user through a comfortable and gradual experience, debunk misconceptions, and create a supportive environment for the user to adopt plant-based diet. The design outcomes consist of a virtual pet mobile game, physical supporting products, and leaflets and tabletop stickers used in restaurants.

Collection

PolyU Design Show 2021