First Skin First 面紙

Creator

Lau, Nga Yung 劉雅榕

Title

First Skin First 面紙

Subject

Visual Communication -- Design -- Exhibitions

College graduates

Date Created

2019-06-26

Relation

PolyU Design - Projects gallery

Format

Photographs

Identifier

ASSD2019BACDD24P001

ASSD2019BACDD24P002

Is Part Of

BA (Hons) in Communication Design

Description

First Skin First 面紙

‘Additive-free’, ‘Natural’ and ‘Organic’, these words are commonly used in beauty product promotion. Have you ever thought about the true meaning of these words? Do you understand the beauty products you use every day? The beauty industry is growing fast, so the mainstream media wants to introduce the latest beauty products as soon as they are ready to be marketed. They emphasise the efficacy of the products but avoid to mention the harmful ingredients, so the public will ignore the negative impacts unconsciously. Even if you want to know more about the ingredients and its information, do you see a series of chemical names like the garbled characters? Are you getting tired of searching information from many different websites? If you are facing these problems, ""The First Skin First"" will explain the relevant information in a simple and clear way to you.

This project aims to raise awareness of the issues between beauty products, personal health and the environment. The design executions including photography, videos, information design, web design and social media. Also, it will provide the guidelines and reveal the common fallacies and pitfalls, so the public can choose the appropriate beauty products no matter what skin type you are.

「無添加」、「天然」和「有機」，這些字眼常見於美容產品推廣，你曾思考過這些字詞的真正意思嗎？你真的了解每天使用的美容產品嗎？美容產品推陳出新，主流媒體均想獨佔鰲頭向大眾介紹最新的產品，只放大產品的功效，卻避重就輕不提及當中的有害成份，使大眾忽略選購美容產品的陷阱。然而當你想了解美容產品的成分時，卻只看到一連串像亂碼的化學名稱？看不懂冗長的文字講解和繁瑣的護膚步驟？

因此「面紙」嘗試以簡易明瞭的方式呈現相關資訊；透過攝影、影片、訊息設計、網頁設計及社交媒體，解釋美容產品與個人健康及環境之間的關係。藉此引起大眾對美容產品的關注，並提供挑選指引，指出常見的謬誤和陷阱，替不同膚質的你找到合適的美容產品。

Collection

PolyU Design Annual Show 2019: beyond the surface = 二〇一九理大設計年展: 表裡以外