Leave more room for happiness 騰出多一點空間給快樂

Creator

Lai, Tin Hung, Rainbow 黎天虹

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2019-06-25

Relation

PolyU Design - Projects gallery

Format

Photographs

Identifier

ASSD2019BAADD27P001

ASSD2019BAADD27P002

Is Part Of

BA (Hons) in Advertising Design

Description

Leave more room for happiness 騰出多一點空間給快樂

As Hong Kong is a competitive society nowadays, many parents hope their child will be talented. Therefore, they will always buy a lot of things to their children according to their own preferences, or just follow the trend. However, the idea of linking wealth or goods to success and happiness is a manifestation of materialism. The purpose of the project is to let them know that “play” is the only way for children to get happiness. Ikea kids is a good communicator to bring out the importance of playing. When the stuffs occupy the space in their home, there will have smaller space for child to play, and it will be difficult for child to get happiness. The project would like to lighten the idea of materialism which links wealth or goods with success and happiness by telling the message.

在現代社會，競爭激烈，有些家長為了讓子女成才，總是根據自己的喜好，又或是因為“人買我買“的想法，買許多東西給小孩子。而這種把財富或物品和成功或快樂聯繫在一起的想法，正是唯物主義的表現。然而，玩耍才是小朋友獲得快樂的唯一途徑。我希望以宜家帶出這個主題，並減淡把物品和快樂聯繫在一起這種唯物主義的想法。

Collection

PolyU Design Annual Show 2019: beyond the surface = 二〇一九理大設計年展: 表裡以外