Eat Well, Remember to Dine 好好吃飯

Creator

Chan, Sze Wai, Celia 陳詩慧

Title

Alternative Title

Do eat yourself, enjoy being solitude

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

Format

Photographs

Identifier

ASSD2023BAADD30P001

ASSD2023BAADD30P002

ASSD2023BAADD30P003

Is Part Of

BA (Hons) in Advertising Design

Description

Hong Kong people, especially young adults, rarely cherish and pursue alone time in daily scenarios. While solo dining is a major topic of solitude, dining alone is viewed as merely a physical necessity rather than an opportunity to unwind and recharge from social obligations and busy schedules. Consumers are therefore reluctant to invest in a high-quality meal for one and may not truly enjoy the experience of eating alone. Gyushige, a Japanese barbecue brand renowned for its affordable grilled meat, has launched a branch that caters specifically for solo diners in Hong Kong. This alternative dining option is just right for people who eat alone while still wanting to savour delicious grilled meats that are typically needed to share. The campaign targets young adults who eat decent food with companions and live a hectic life, with the objective to promote the concept of solitude through solo eating and encourage consumers to try out the individual grilling experience offered by Gyushige.

Collection

PolyU Design Show 2023