Second-Hand Auctions: Release Your Guilt! 二手拍賣罪惡感釋放！

Creator

Lam, Tsz Laam, Aria 林梓嵐

Title

Alternative Title

Carousell 旋轉拍賣

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

PolyU Design - Project Showcase

Format

Photographs

Identifier

ASSD2023BAADD28P001

ASSD2023BAADD28P002

ASSD2023BAADD28P003

Is Part Of

BA (Hons) in Advertising Design

Description

Hong Kong people have the unhealthiest shopping habits in the world! We love shopping, and often use shopping to achieve self-healing. However, the happiness brought by shopping is not long-lasting. The money and hoarding problems brought about after consumption make consumers feel guilty after shopping. To solve consumer guilt, second-hand trading is one of the ways. The Hong Kong second-hand trading platform, Carousell aims to provide a user-friendly platform for consumers to empower secondhand trading. The advertising campaign for Carousell advocates consumers to sell their unnecessary second-hand goods in Carousell and enjoy a guilt-release second-hand trading experience!

Collection

PolyU Design Show 2023

Second-Hand Auctions: Release Your Guilt! 二手拍賣 罪惡感釋放！

Second-Hand Auctions: Release Your Guilt! 二手拍賣罪惡感釋放！