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You Are What You Drink
Will you listen to yourself?

Creator

Siaren, Nadya

Title

You Are What You Drink
Will you listen to yourself?

Alternative Title

Well#
by UrbanSpring

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

PolyU Design - Project Showcase

Format

Photographs

Identifier

ASSD2023BAADD27P001

ASSD2023BAADD27P002

Is Part Of

BA (Hons) in Advertising Design

Description

'You are what you drink' is an advertising campaign focusing on Hong Kong youth's water-drinking habits. This idea was initiated through research that half of the hospitalized elders in Hong Kong are dehydrated. To make it worse, the youths, who are the future of Hong Kong elders, drink less water than they should, knowing the importance of it. This might seem small, but it is the start of major diseases.

This is a matter of habit. Hence, this campaign would like to reinforce the message that water is essential, not only today but also in the future, and the best way to remind them is to let them remind themselves through a handwritten letter from the future.

Collection

PolyU Design Show 2023