Make friendship visible 看得見的友情

Creator

Tong, Ming Wai, Scarlett 唐銘蔚

Title

Alternative Title

Advertising campaign for Zenly

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

PolyU Design - Project Showcase

YODEX Young Designers Exhibition 2024

Format

Photographs

Identifier

ASSD2023BAADD26P001

ASSD2023BAADD26P002

ASSD2023BAADD26P003

Is Part Of

BA (Hons) in Advertising Design

Award Winning

Description

Nowadays, young people often face obstacles when scheduling meetings with friends, as being late has become a social norm. A fixed schedule can also force people into unwanted situations and take away their control of time.

Furthermore, as young people are often still figuring out their place in the world, they may feel ashamed for not being popular enough and may desperately seek social acceptance.

Zenly is here to help by making friendship visible.

Zenly enables users to meet up with nearby friends spontaneously by allowing them to check each other's real-time location 24/7. Users will no longer be limited by a fixed schedule and can avoid unwanted situations. By eliminating physical distance and information barriers between people, Zenly can expand people's social boundaries and help them feel more secure in their relationships.

With Zenly, friendship is within reach and recognizable.

Collection

PolyU Design Show 2023