Out of the Blues 無理由星期一

Creator

Ng, Yan Tung, Jenny 伍恩桐

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

PolyU Design - Project Showcase

Format

Photographs

Identifier

ASSD2023BAADD25P001

ASSD2023BAADD25P002

Is Part Of

BA (Hons) in Advertising Design

Description

Hong Kong is a bustling city where a fast-paced lifestyle is the norm. Many people feel especially tired and even depressed on Mondays, as they contrast their busy work week with the relaxing weekend. People with Monday Blues are feeling distasteful and dreading their major routines on Monday. However, they mostly would still be persistent on work because of their responsibility and guilt. They also tend to worry too much about the work they will face and have ruminating negative thoughts. So there's a relaxation need for them.

Out of the blue means unexpected. This campaign mainly encourages people to live in the moment rather than keeping those Monday perceptions in mind. It suggests making Monday "out of the blues", to be unexpected and without negative rumination, hence having a less distasteful Monday as they always deserve relaxation.

Collection

PolyU Design Show 2023