The Key Of Charm 魅力法寶

Creator

Yuen, Man Wai, Coco 袁文蕙

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

PolyU Design - Project Showcase

Format

Photographs

Identifier

ASSD2023BAADD22P001

ASSD2023BAADD22P002

ASSD2023BAADD22P003

Is Part Of

BA (Hons) in Advertising Design

Description

Nowadays younger generation believes in different kinds of divination such as fortunes, tarot cards, crystals, and so on. Since they think understanding this kind of knowledge may lead them to become popular and it will easier to attract people's attention. However, Tong Sheng is also one of a book that contains historical and scientific numerology. But not many young people feel interested in it. Therefore, I think this would be a good way to promote Tong Sheng among young adults.

By telling people we can make friends without boundaries since they want to hear more blessing words from you under the knowledge of Tong Sheng.

Therefore the concept of 朋友多到數唔到 (friends are hard to count) will be the creative idea of this whole campaign as exaggerating the number of friends that you will meet by learning how to read Tong Shing.

By and large, I want to summarize that Wing King Tong's Tong Sheng would be one of the magic weapons that make you look charming.

Collection

PolyU Design Show 2023