I AM TRASH
YET PRECIOUS

Creator

Leung, Cheuk Lam, Lana 梁卓藍

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

PolyU Design - Project Showcase

Format

Photographs

Identifier

ASSD2023BAADD20P001

ASSD2023BAADD20P002

ASSD2023BAADD20P003

Is Part Of

BA (Hons) in Advertising Design

Description

I Am Trash is a luxury perfume created by upcycling.

The name I Am Trash reminds me of how often Hong Kong youngsters roast themselves. My peers always say something like ‘I’m useless’, ‘I can’t do things right’, ‘I should just jump’, and of course, ‘I am trash’.

I Am Trash and Hong Kong youngsters have a similarity. I Am Trash is made out of trash, but it still smells good. While youngsters think they're trash, they can still perform well in different aspects. Even things that are seemingly useless can create something truly beautiful.

My proposition is 'no one is useless'.

As existing contact points in Hong Kong are limited, we can start by improving the communication channels and adding appropriate physical contact points. The content is to encourage youngsters by bringing out the message that no one is useless, and to trigger their resonance with I Am Trash.

Collection

PolyU Design Show 2023

I AM TRASH YET PRECIOUS

I AM TRASH
YET PRECIOUS