Time Travelers - The Disappeared Old Good Values

Creator

Tse, Wing Yan, Leona

Title

Alternative Title

Good old values are changed, and there are some important values that should be always preserved and insisted on.

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

PolyU Design - Project Showcase

Format

Photographs

Identifier

ASSD2023BAADD19P001

ASSD2023BAADD19P002

ASSD2023BAADD19P003

Is Part Of

BA (Hons) in Advertising Design

Description

Good old values are changed, and there are some important values that should be always preserved and insisted on.

The campaign is based on the idea of time travel.

Since Storerooms selects vintage items that are from bygone eras as if the brand time-traveled to the past to bring these unique goods to the present day.

By incorporating the concept of time travel, the campaign will highlight the importance of preserving old good values that have been lost over time.

There will be 3 time travelers created to share their views on the good values that are missing in today's society. One is a film photographer, who shares the missing patience in photography, and a watch craftsman will share the missing materials and tactile sensation on watches, and lastly, the woodworker represents the disappeared crafts

Collection

PolyU Design Show 2023