Go through, Fits better 因經歷而合身

Creator

Louie, Sau Ting, Louisa 雷秀婷

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

Format

Photographs

Identifier

ASSD2023BAADD18P001

ASSD2023BAADD18P002

ASSD2023BAADD18P003

ASSD2023BAADD18P004

Is Part Of

BA (Hons) in Advertising Design

Description

The existing perception of second-hand clothes has always been difficult to change. People's perception of second-hand clothes is mostly negative and stereotypical, so they are concerned about the signs of use on the clothes. In general, second-hand clothes are equated with "shabby and useless". To change these perceptions, making the symbolic meanings and emotions more concrete. Otherwise, it will be difficult to recognize the meaning of second-hand clothes other than their functionality.

RETROVERT, a team of fashion lovers, founded a store in 2019 with the concept of continuing the life of second-hand clothes, giving the public full access to second-hand clothing culture, and has been moving towards the establishment of an interlocking thrifting community.

Collection

PolyU Design Show 2023

Go through, Fits better 因經歷 而合身

Go through, Fits better 因經歷而合身