Love at No Sight 不見也可鍾情

Creator

Chan, Cheng Tong, Miffy 陳靖桐

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

Format

Photographs

Identifier

ASSD2023BAADD17P001

ASSD2023BAADD17P002

Is Part Of

BA (Hons) in Advertising Design

Description

Humans are visual creatures. Although we all know the saying "don't judge a book by its cover," it's inevitable for our first impressions of someone to be influenced by visual information when we meet them for the first time, which can cause us to overlook other verbal and nonverbal cues. Appearance can be like a wall that blocks us from seeing someone's inner self.

If we couldn't see what someone looked like, would we be able to understand them on a deeper level? Goodnight is a dating app that focuses on making friends through voice. The advertising campaign centres around the idea of "love at no sight," showcasing a world where people cannot see each other's appearances. Even without seeing someone, we can still fall in love at first sight because of our appreciation for someone's inner self.

Collection

PolyU Design Show 2023