Skip to main content

Socializing is torture?
社交是酷刑？

Creator

Chu, Man Yan, Tracy 朱文欣

Title

Socializing is torture?
社交是酷刑？

Alternative Title

There is non-social socializing.

There is nonsocial socializing

Introvert is sin? Socializing is torture?
內向是罪？社交是酷刑？

來場不用社交的社交

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

Format

Photographs

Identifier

ASSD2023BAADD16P001

ASSD2023BAADD16P002

ASSD2023BAADD16P003

ASSD2023BAADD16P004

Is Part Of

BA (Hons) in Advertising Design

Description

Everyone needs social closeness including introvert. However, introverts lose energy in excessive socializing, or even normal socializing. In this extrovert-lead world, How do introvert get comfy socializing?

Lululemon is a Canada technical athletic apparel brand who believes everyone has the right to be well. As a global leader, Lululemon hope to break the barriers that prevent access to wellbeing in the aspect of social, physical and mental.

This campaign uses torture as a metaphor to emphasize the painful feelings of introverts in normal social interaction. Lululemon provides a solution for them, "Silent Disco Yoga Party," a non-social socializing which balance personal and social experiences. Participants can getting social closeness without exhausting own energy in a comfy way.

Let socializing be no longer torture.

Collection

PolyU Design Show 2023