A campaign about Gongfu tea 嚴家只嚴工夫茶

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Creator

Chan, Cheuk Lam, Jolin 陳芍霖

Title

A campaign about Gongfu tea 嚴家只嚴工夫茶

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

Format

Photographs

Identifier

ASSD2023BAADD14P001

ASSD2023BAADD14P002

ASSD2023BAADD14P003

ASSD2023BAADD14P004

Is Part Of

BA (Hons) in Advertising Design

Description

Gongfu tea is a tea-drinking practice of brewing oolong tea with a small pot and small cups. The rich flavour is its feature. However, given the taste, technique and time consideration, Gongfu tea's entry barriers are high. Only some people are eligible to drink Gongfu tea. Only those demanding people accept drinking this demanding Gongfu tea. Yimka represents those demanding people. The target audience would resonate with their story and daily life through Yimka.

Collection

PolyU Design Show 2023