Youth does not last only in memories 青春不止在回憶裏

Creator

Lui, Sum Yin, Ava 呂心言

Title

Alternative Title

位元堂錄下值得分享的憶記

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

Format

Photographs

Identifier

ASSD2023BAADD07P001

ASSD2023BAADD07P002

ASSD2023BAADD07P003

ASSD2023BAADD07P004

ASSD2023BAADD07P005

Is Part Of

BA (Hons) in Advertising Design

Description

This is an attempt to rejuvenate the 125-year-old Wai Yuen Tong in HK, changing the
traditional image of this Traditional Chinese Medicine and Health Care brand.

When we were 'youthful', we loved to record and share our colourful lives, but in our middle age, our mindset becomes different from that of our 'youthful' years, and fresh happenings that are worth recording gradually decrease, making the distance between middle-aged people and 'youthfulness' fade away. Despite growing older, people still desire 'youth'.

Therefore, this series of advertisements will deepen and visualise 'youthful', encouraging middle-aged people to 'record the present' and 'look forward to the future', and to explore the shareable moments in their ordinary lives again. By bringing the middle-aged generation closer to their ‘youthfulness’, youth does not last only in memories.

Collection

PolyU Design Show 2023