Bandai's Tokaman "男人需要變身"

Creator

Shiu, Long Ting, Lawrence 邵朗庭

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

Format

Photographs

Identifier

ASSD2023BAADD04P001

ASSD2023BAADD04P002

ASSD2023BAADD04P003

ASSD2023BAADD04P004

ASSD2023BAADD04P005

ASSD2023BAADD04P006

ASSD2023BAADD04P007

ASSD2023BAADD04P008

ASSD2023BAADD04P009

ASSD2023BAADD04P010

ASSD2023BAADD04P011

Is Part Of

BA (Hons) in Advertising Design

Description

In recent years, more adult men in Hong Kong have turned to toys for stress relief and nostalgia. Toys can help develop skills and encourage new hobbies or careers, but societal expectations often discourage this. The Tokaman campaign aims to change the perception of men aged 30-55, promoting a positive image of adult men playing with toys for personal growth and skill development. Using Tokaman as a mascot, the campaign inspires men to find new hobbies and renewed purpose in life.

Collection

PolyU Design Show 2023