Ugly Toy 醜玩具

Creator

Ng, Yan Ying, Lucy 吳欣瑩

Title

Ugly Toy 醜玩具

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

Format

Photographs

Identifier

ASSD2023BAADD03P001

ASSD2023BAADD03P002

ASSD2023BAADD03P003

ASSD2023BAADD03P004

ASSD2023BAADD03P005

Is Part Of

BA (Hons) in Advertising Design

Description

Toys serve as carriers of memories, allowing us to form emotional connections with them. People have a special attachment to their own childhood toys and may find it harder to relate to toys from other eras. As a result, old toys are often overlooked by younger generations.

This advertising campaign target 20-30 year old people who are interested with new things to buy and experience with those nostalgic toys by telling them ugly are attractive.

Introducing "Ugly Toys" - a new packaging concept for toys from the 50s to 70s. Instead of trying to fit in with modern aesthetics, we embrace the unique ugliness of these toys and use it as a starting point to ignite interest among the younger generation. As toys have evolved, their materials, designs match mainstream tastes. But when beauty becomes homogenized, it's the oddities and quirks that stand out and capture our attention. The beauty of "Ugly Toys" lies in their very existence, unapologetically defying societal norms.

Collection

PolyU Design Show 2023