More Than Excuses! 搵藉口不如搵幫手！

Creator

Wu, Wing Kei 胡穎琦

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2023-07-14

Relation

PolyU Design Show 2023: Profile Cards

Format

Photographs

Identifier

ASSD2023BAADD01P001

ASSD2023BAADD01P002

ASSD2023BAADD01P003

ASSD2023BAADD01P004

Is Part Of

BA (Hons) in Advertising Design

Description

The accumulation of household clutter can easily lead to disputes and affect family relationships. People often make excuses to avoid decluttering, such as not having enough time. Even if they have the time and ability, they choose to let clutter pile up. Most people think that the solution to clutter is simply to throw stuff away. In fact, the on-site organizing service "More Than Tidy Up" is a way out, which establishes suitable organize systems for customers based on their daily habits, placing items in their designated locations and reducing unnecessary items. A professional organizer repair family relationships by maintaining order in the home and preventing disputes caused by clutter and space usage. The advertising campaign is based on the concept of “More than excuses”. By exaggerating the excuses people make to avoid decluttering, to raise awareness of facing the messiness and suggest the brand More Than Tidy Up as a solution.

Collection

PolyU Design Show 2023