Ant Oasis

Creator

He, Shishi, Cecilia -- Kang, Hyunjin, Greta -- Lam, Nga Wing, Justina -- Ma, Yifu, Kimo 馬毅夫

Title

Ant Oasis

Subject

International design -- Business management -- Exhibitions

Graduate students

Date Created

2022-08-16
2022-08-21

Relation

PolyU Design Show 2022: Profile Cards

Format

Photographs

Identifier

ASSD2022MDIBD01P001

ASSD2022MDIBD01P002

ASSD2022MDIBD01P003

ASSD2022MDIBD01P004

ASSD2022MDIBD01P005

ASSD2022MDIBD01P006

ASSD2022MDIBD01P007

ASSD2022MDIBD01P008

ASSD2022MDIBD01P009

Is Part Of

MDes (International Design and Business Management)

Description

New O2O Experience to elevate your everyday entertainment by bringing the local culture within the reach of your hands

As a collaboration with Alipay Design team to identify and ideate a solution based on AlipayHK with the challenge to‘Empower AlipayHK to expand the young generation market in Hong Kong by ideating innovative and sustainable acquisition and engagement strategies from multiple contexts’. Ant Oasis is an O2O shopping mini program that caters to the strong needs to develop a sense of self and socialization. It is a unique shopping experience provided within the app, specially designed for young people to explore fresh and good local design items and help them search for hang out locations such as offline weekend markets.

Collection

PolyU Design Show 2022