Unflattering Gift to Unflattering People不討好的禮物送不討好的人

Creator

Cheung, Wing Yin, Win 張詠嫣

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2022-08-20

Relation

PolyU Design Show 2022: Profile Cards

Format

Photographs

Identifier

ASSD2022BAADD31P001

ASSD2022BAADD31P002

ASSD2022BAADD31P003

ASSD2022BAADD31P004

ASSD2022BAADD31P005

ASSD2022BAADD31P006

ASSD2022BAADD31P007

ASSD2022BAADD31P008

ASSD2022BAADD31P009

Is Part Of

BA (Hons) in Advertising Design

Description

As a gift, Leung So Kee is an unflattering gift. In traditional Chinese concepts, because "umbrella" and "separate" have the same pronunciation, giving an umbrella means separation, and it has become a taboo for gift-giving. Even if it is Leung So Kee, who represents quality, contains heart, and bears history, as a gift, it is still unflattering and disliked. At the same time, We often treat people who are close to us badly, And those unflattering ones are often the ones you care about. But sometimes we are shy to say thank you to them. Campaign link the two unflattering together and reminds us to say our love to our family and friends

Collection

PolyU Design Show 2022

Unflattering Gift to Unflattering People不討好的禮物 送不討好的人

Unflattering Gift to Unflattering People不討好的禮物送不討好的人