Another Side of Black
另一面的黑

Creator

Cheng, Pak Chung, Tobias 鄭柏聰

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2022-08-21

Relation

PolyU Design Show 2022: Profile Cards

Format

Photographs

Identifier

ASSD2022BAADD27P001

ASSD2022BAADD27P002

ASSD2022BAADD27P003

ASSD2022BAADD27P004

ASSD2022BAADD27P005

ASSD2022BAADD27P006

ASSD2022BAADD27P007

ASSD2022BAADD27P008

ASSD2022BAADD27P009

Is Part Of

BA (Hons) in Advertising Design

Description

It is a complex strategical project consisted of a series of videos & prints with the aid of social media for HAKDIM.

Another Side of Black is exploring how we could deal with our another side. As those facets are often misunderstood, or treated as a minor like white and black, we have a specific branding towards everyone, and we always have to be thought as being good, so we will not be thought as a bad person or a person who is within the anti-social-social-club. Why we have to treat our comfort inner-selves as a minor? we should embrace the another side, like how we want to live our livestyles, like living with black could give everyone's life a new meaning, like Hong Kong selection brand - HAKDIM, with introducing to everyone what is living with black in life, like everyone could create their stories of another side with pitches of black cadenzas .

Collection

PolyU Design Show 2022

Another Side of Black 另一面的黑

Another Side of Black
另一面的黑