Disappearing Disorder 消失後遺症

Creator

Chan, Cheuk Ying, Charlie

Title

Alternative Title

Say Goodbye properly

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2022-08-21

Relation

PolyU Design Show 2022: Profile Cards

Format

Photographs

Identifier

ASSD2022BAADD26P001

ASSD2022BAADD26P002

ASSD2022BAADD26P003

ASSD2022BAADD26P004

ASSD2022BAADD26P005

ASSD2022BAADD26P006

ASSD2022BAADD26P007

ASSD2022BAADD26P008

ASSD2022BAADD26P009

Is Part Of

BA (Hons) in Advertising Design

Description

The funeral is originally a way for people to say the final goodbye and let them feel relief through the funeral ritual. However, nowadays, most traditional funerals are too focused on the progress and accuracy of different complex rituals. Moreover, the information about the traditional funeral is not transparent enough and the public does not have enough knowledge about it. Therefore, they can only blindly follow the traditional funeral company without understanding what and why they have to do each step of the ritual. Not only causing a lot of unnecessary expenses, but the emotion of the bereaved also tend to be neglected. If they don’t face these negative emotions properly, it will lead to depression eventually. A funeral should be something more human, and warm and can help people to feel relief. As a result, the message of this advertising campaign is ”Say Goodbye properly” And hope that the public can understand the true meaning of a funeral.

Collection

PolyU Design Show 2022