The Book of Questions
紋說

Creator

Chan, Choy Yan, Sabina 陳采欣

Title

Alternative Title

Better ask before you ink

Tattoosays
紋身說

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2022-08-21

Relation

PolyU Design Show 2022: Profile Cards

Format

Photographs

Identifier

ASSD2022BAADD19P001

ASSD2022BAADD19P002

ASSD2022BAADD19P003

ASSD2022BAADD19P004

ASSD2022BAADD19P005

ASSD2022BAADD19P006

ASSD2022BAADD19P007

Is Part Of

BA (Hons) in Advertising Design

Description

“The Book of Questions” is an information-oriented campaign. Tattoos are permanent and require thorough consideration. Yet, some people are not ready to commit to tattoos even if they are interested. Hence, the campaign reminds them to be ready with an informative approach. 4 sets of key visuals are created as a pre-launch for the book. These key visuals will be placed outdoors and on the official Instagram of Tattoosays. “The Book of Questions” consists of 75 tattoo-related questions. Special treatments have been done to the cover of the book. A question mark shape is debossed to imitate a mark on the skin. The texture of the paper is similar to human skin, so as to relate to the topic even more. The title of the book 《紋說》 and “The Book of Questions” are hand-poked onto the cover to resemble the process of tattooing. Other than the book, Tattoosays offer a consultation service to those who are indecisive or would like to discuss with someone before they approach their tattoo artists.

Collection

PolyU Design Show 2022

The Book of Questions 紋說

The Book of Questions
紋說