Live an indie life
生命即indie

Creator

Lam, Hiu Kwan, Una 林曉筠

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2022-08-21

Relation

PolyU Design Show 2022: Profile Cards

Format

Photographs

Identifier

ASSD2022BAADD18P001

ASSD2022BAADD18P002

ASSD2022BAADD18P003

ASSD2022BAADD18P004

ASSD2022BAADD18P005

ASSD2022BAADD18P006

ASSD2022BAADD18P007

ASSD2022BAADD18P008

Is Part Of

BA (Hons) in Advertising Design

Description

Indie music is real and undisguised. It is created from the artist’s heart, it is the embodiment of life.

Hong Kong indie music is a hidden gem, not a lot of people are familiar with it. Even if they are, most of them listen to indie created by famous artists and they don’t listen much. Young adults in Hong Kong pursue things that are real and refreshing, they have a high acceptance to new music. The advertising campaign for the brand indiecast.fm, a Hong Kong indie music streaming platform, aims to encourage young adults who are bored by songs they listen to and looking for new songs to explore more Hong Kong indie music. The creative idea "生命即indie/Live an indie life" lets target audiences resonate with indie music, so they can realize how close indie music is to their life.

Collection

PolyU Design Show 2022

Live an indie life 生命即indie

Live an indie life
生命即indie