Becoming DAD
做人老豆要用力

Creator

Leung, Wing Lam, Winnie 梁詠琳

Title

Alternative Title

You burn 50,884 calories per month as a father

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2022-08-21

Relation

PolyU Design Show 2022: Profile Cards

Format

Photographs

Identifier

ASSD2022BAADD15P001

ASSD2022BAADD15P002

ASSD2022BAADD15P003

ASSD2022BAADD15P004

ASSD2022BAADD15P005

ASSD2022BAADD15P006

ASSD2022BAADD15P007

ASSD2022BAADD15P008

Is Part Of

BA (Hons) in Advertising Design

Description

Father's pressure is always underrated in Hong Kong. Generations ago, marital roles were fairly well-defined between genders. Modern dads are spending more effort on balancing between careers and 50,884 calories spent on children. In particular middle-aged males faced more conflicts between balancing work and parenting since their energy declined with the aging process. Lucozade is here to boost the energy by empowering Hong Kong dads who are challenged by balancing working and parenting. By using the calories burnt from fatherhood as the proposition of the campaign for Lucozade, in which people can realize the energy-boosting function of Lucozade. Introducing middle-aged males could be the new potential target in the energy drinks market by boosting positive energy spent on working and parental pressures. Feel exhausting? Let's drink Lucozade!

Collection

PolyU Design Show 2022

Becoming DAD 做人老豆要用力

Becoming DAD
做人老豆要用力