Strengthen the Transparency Survive the Fairness
唯有透明才能公平

Creator

Wong, Ka Po, Allison 王嘉寶

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2022-08-16
2022-08-23

Relation

PolyU Design Show 2022: Profile Cards

Project Showcase

Format

Photographs

Identifier

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Is Part Of

BA (Hons) in Advertising Design

Description

If you say fair trade has nothing to do with you, you will be the next victim being looted by the merchants. The idea of the advertising campaign begins with the public’s misapprehension of fair trade that it is a charity activity for the Africans. Karma Drinks, a brand from New Zealand, sells fairtrade-certified carbonated drinks. The company insists that its ingredients must be fair to the producers, land, and consumers. “Only products that are harmless to every stakeholder can be certified as fair trade.” said Maria Cheung, the Chief Executive of Fair Trade Hong Kong. Are you a bleeding-heart person? If not, it seems that fair trade is more suitable for selfish “us”. The project aims to introduce Karma Drinks and its association with fair trade. Fair trade is a chance for consumers to make a just choice.

Collection

PolyU Design Show 2022

Strengthen the Transparency Survive the Fairness 唯有透明 才能公平

Strengthen the Transparency Survive the Fairness
唯有透明才能公平