A campaign for Neway
理由 > 原因 = 浪漫

Creator

Tsang, Ming Chun, Chun 曾明俊

Title

Alternative Title

Neway Campaign

Romantically, We know the cause is a fact, But we prefer a reason unreasonably.

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2022-08-16
2022-08-23

Relation

PolyU Design Show 2022: Profile Cards

Format

Photographs

Identifier

ASSD2022BAADD06P001

ASSD2022BAADD06P002

ASSD2022BAADD06P003

ASSD2022BAADD06P004

ASSD2022BAADD06P005

ASSD2022BAADD06P006

Is Part Of

BA (Hons) in Advertising Design

Description

In the era of homogenisation of commodities, the public only treat Neway as a karaoke place, but and what drives Neway lovers to love Neway in this century. The composition of air in spaces is not only composed of nitrogen, oxygen, and argon, but also composed of countless emotions. Stress and habituation make it difficult for us to perceive the emotions in the space. The purpose of this advertisement is to make the emotions resurface in the space and evoke the feelings of the public. Emotion resurfaces through the collision of two perspectives...

Collection

PolyU Design Show 2022

A campaign for Neway 理由 > 原因 = 浪漫

A campaign for Neway
理由 > 原因 = 浪漫