Bottoms up and be ridiculous 乾一杯荒唐一番

Creator

Kong, Oi Lam, Noel 江愛林

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2022-08-16
2022-08-23

Relation

PolyU Design Show 2022: Profile Cards

Format

Photographs

Identifier

ASSD2022BAADD04P001

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ASSD2022BAADD04P009

Is Part Of

BA (Hons) in Advertising Design

Description

Due to different mental and environmental factors, people execute various kinds of superstitious behaviours, and it seems to be a trend in Hong Kong. Although some superstitions are ridiculous, people are still willing to behave superstitiously. However, they may be shy and cautious about expressing or sharing these behaviours. They need support and excuses for them to be ridiculous. Thus, in order to design an advertising campaign for Moonzen Brewery for building a clearer brand image, I came up with a strategy using superstition as the theme: Get people who do not prefer/are new to craft beer to purchase Moonzen's craft beer by telling them to taste & embrace shared & blessed behaviours with Moonzen as a freshly blessed brewery.

Collection

PolyU Design Show 2022

Bottoms up and be ridiculous 乾一杯 荒唐一番

Bottoms up and be ridiculous 乾一杯荒唐一番