Occasional Ride 偶爾之約

Creator

Cheung, Chi Ho, Patrick

Title

Alternative Title

Evolving life's rhythm 生活所需的變奏

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2022-08-16
2022-08-23

Relation

PolyU Design Show 2022: Profile Cards

Project Showcase

Format

Photographs

Identifier

ASSD2022BAADD02P001

ASSD2022BAADD02P002

ASSD2022BAADD02P003

ASSD2022BAADD02P004

ASSD2022BAADD02P005

ASSD2022BAADD02P006

ASSD2022BAADD02P007

ASSD2022BAADD02P008

ASSD2022BAADD02P009

ASSD2022BAADD02P010

Is Part Of

BA (Hons) in Advertising Design

Description

This is a rejuvenation exercise for the Hong Kong Tramways – a brand with 118 years of heritage. It is easy to think that heritage is about historic information, old facts and archives, yet the true heritage of the Hong Kong tram lies in the accumulated perceptions from the locals. Those accumulated perceptions include the vibe and feel of riding the tram; a transportation experience that hasn't been changed in the past 118 years. By crystallising these perceptions, the beauty beyond its transportation function can be recognised and reaffirmed among the younger generations.

Collection

PolyU Design Show 2022