Luck is overspent? Be prepared for Luck! 準備等運到！

Creator

Lau, Tsz Lok, Brietta 劉芷洛

Title

Alternative Title

Be prepared for Luck: An advertising campaign for FWD Hong Kong 準備等運到: 為香港富衞保險的廣告提案

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2021-06-17

Relation

PolyU Design Show 2021: Profile Cards

Format

Photographs

Identifier

ASSD2021BAADD22P001

ASSD2021BAADD22P002

ASSD2021BAADD22P003

Is Part Of

BA (Hons) in Advertising Design

Description

Ever experienced the unluckiest moment in life? And ever feel like God is not by our side thus seldom have lucky things happen to us? Stop relying on Luck and do preparation. FWD is now advocating Hong Kong young adults to do actual preparation for their future.They can be their own lucky god. So that they do not have to worry they will spend all their Luck one day. No debt repayment, only have to be prepared for Luck in all rounded. Thus to make their own Luck! This advertising campaign advocates “Do preparation”. Encouraging young adults in Hong Kong society to have a mindset of doing preparation in terms of psychological and social implications. Promote a positive contribution to their lives. With the funny tone and manner, the target audience will be easier to accept the concept of insurance in early stage.

Collection

PolyU Design Show 2021

Luck is overspent? Be prepared for Luck! 準備 等運到！

Luck is overspent? Be prepared for Luck! 準備等運到！