No one care? It is freedom! Shared flat, as free as you are living alone. 冇人理先自由: 合租配對平台

Creator

Yeung, Yin 楊燕

Title

Alternative Title

No one care It is freedom: An advertising campaign for homeless

Homates: 全港唯一合租配對平台

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2021-06-17

Relation

PolyU Design Show 2021: Profile Cards

Format

Photographs

Identifier

ASSD2021BAADD20P001

ASSD2021BAADD20P002

Is Part Of

BA (Hons) in Advertising Design

Description

Move away from disturbing. Move away from annoying. How about move away from home? But it may hard to achieve in a high land rent place like Hong Kong. A shared flat is a good option for people who want to pursue freedom with a limited budget. However, some people reject this option because of the refusal of living with a stranger. In this case, they may miss the best living mode ever. As the sense of distance between the strange can create more space for living and mental. Therefore, the campaign will use humour and exaggerated ways to enlarge the feature of flatmate won’t disturb you no matter what happens. To let the audience feel the freedom brought by a sense of distance.

Collection

PolyU Design Show 2021

No one care? It is freedom! Shared flat, as free as you are living alone. 冇人理 先自由: 合租配對平台

No one care? It is freedom! Shared flat, as free as you are living alone. 冇人理先自由: 合租配對平台