Brain on Strike: A advertising campaign to raise public awareness of adult ADHD

Creator

Chow, Pak Tak 周柏特

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2021-06-17

Relation

PolyU Design Show 2021: Profile Cards

Format

Photographs

Identifier

ASSD2021BAADD19P001

ASSD2021BAADD19P002

Is Part Of

BA (Hons) in Advertising Design

Description

About 90% of adult patients do not know that they are suffering from ADHD. ADHD, the short name of "hyperactivity disorder/hyperactivity disorder", is a mental disorder. Most patients have symptoms such as inability to concentrate, hyperactivity, and impulsivity. Most people have insufficient knowledge about this disease and believe that this disease will only occur in children and adolescents. Because of this, many adult patients are plagued by this disease, knowing that they have abnormalities, but have no idea how to solve them. Through a series of advertising campaigns, "Brain on Strike" hopes to awaken the public's attention and awareness of ADHD in adults by bringing out messages that "Yourself cannot be trusted." At the same time, I hope that potential patients can find out the real problem as soon as possible, and seek help from relevant organizations as soon as possible to truly solve the problem.

Collection

PolyU Design Show 2021