Follow you wherever you go 去到邊都跟住你

Creator

Lee, Chun Lam 李俊霖

Title

Alternative Title

Online Gashapon Hong Kong Bandai 線上扭蛋

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2021-06-17

Relation

PolyU Design Show 2021: Profile Cards

Format

Photographs

Identifier

ASSD2021BAADD18P001

ASSD2021BAADD18P002

ASSD2021BAADD18P003

ASSD2021BAADD18P004

Is Part Of

BA (Hons) in Advertising Design

Description

Young adults like playing with capsule toys. They play them more seriously than kids. However, they feel hard to reach the selling locations and find the exact capsule toys they need since many capsule toy vending machines were located in the kids’ area. Introducing the Online Gashapon Hong Kong can break the physical limitations, able to Gather all capsule toys to show the complete range of selections at once, which facilities the young adults to reach the capsule toy at any time, anywhere. Also, it would be able to lower the capsule toy selling price since the capsule toy can be produced base on orders and the rental cost of the physical vending machine was saved. In addition, it is a new service in Hong Kong, it can increase the current brand presence. It can also serve as the platform to relaunch the old series for Bandai to remove the old dead stocks and for the young adults to "treasure hunt".

Collection

PolyU Design Show 2021