"Better than Mark Six" dream reconstruction project 「好過中六合彩」夢想重建計劃

Creator

Lee, Ka Yan 李嘉欣

Title

Alternative Title

A dream program for people to rebuild their dream with the fund of Mark Six. 一個由六合彩幫助年輕人重建他們夢想的計劃。

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2021-06-17

Relation

PolyU Design Show 2021: Profile Cards

Format

Photographs

Identifier

ASSD2021BAADD16P001

ASSD2021BAADD16P002

ASSD2021BAADD16P003

Is Part Of

BA (Hons) in Advertising Design

Description

Mark Six has always been a popular topic in Hong Kong, and winning the Mark Six lottery seems to be the dream of every Hong Konger. However, the existence of the Mark Six has become very weak in the eyes of the new generation. In addition, modern people will be forced to abandon their dreams for different reasons, and even unwilling to look for them. But dreams need to be implemented. So the purpose of this campaign is to tell people that opportunities needed to be grasped by yourself. Through this project, linking dreams with the Mark Six. To encourage young people to take a step to find their dream again. Dreams will come to you actively. Just take one step to rebuild your it. This project is a dream reconstruction project organized by Mark Six. Through this plan, Mark Six hopes to help people who want to rebuild their dreams again while awakening the existence of Mark Six. Dreaming find you proactively, don't you want it? The dream is always there.

Collection

PolyU Design Show 2021