Proud of you, Full-time dad 為你驕傲全職爸爸

Creator

Bu, Qi Shan, Cara

Title

Alternative Title

This project encourage full-time dads to be highly self-affirming, allow more people understand the position of them.

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2021-06-17

Relation

PolyU Design Show 2021: Profile Cards

Format

Photographs

Identifier

ASSD2021BAADD14P001

ASSD2021BAADD14P002

ASSD2021BAADD14P003

Is Part Of

BA (Hons) in Advertising Design

Description

This project is about a full-time dad in Hong Kong. The role of dad can have different sides. You may think that a father just only good at the workplace, in fact, housework also can handle very well, especially a full-time dad. Nowadays, there is a group of non-traditional men who are willing to take up the job of full-time dads, temporarily giving up the opportunity of making money by going out, but returning to the family and choosing to grow up with their children, which is a new role that subverts the traditional concept. However, a deep-rooted mindset puts "full-time dads" under a lot of psychological and social pressure. Therefore, I hope to raise fathers awareness towards the Centre For Fathering platform and encourage full-time dads to be highly self-affirming, by telling them that the role of a father is unique, it could prove that fathers can also take care of the family properly.

Collection

PolyU Design Show 2021

Proud of you, Full-time dad 為你驕傲 全職爸爸

Proud of you, Full-time dad 為你驕傲全職爸爸