Calm to focus 放鬆．專注

Creator

Choi, Yin Lam, Edith 蔡燕琳

Title

Calm to focus 放鬆．專注

Alternative Title

Calm to focus line leads the consumers calm down and to have a more pleasure feeling to be more focus on people's work.

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2021-06-17

Relation

PolyU Design Show 2021: Profile Cards

Format

Photographs

Identifier

ASSD2021BAADD13P001

ASSD2021BAADD13P002

ASSD2021BAADD13P003

Is Part Of

BA (Hons) in Advertising Design

Description

Distraction or concentration disorder is an endemic in these years. I did a research that, peoples distracted from their internal interference. Something we worried about and the internal pressure comes from our unnecessary imagination, which do not or would not occur in the reality. Therefore, we should not have too much overthinking to be more focus in our work. To solve these problems, scents can helps for calm down and enhance our happiness. In addition, this feelings can help us to be more focusing. 75% of all emotions generated every day are due to smell. It can affect mood, concentration, memory recall, and emotion. Calm to focus line of L'occitane would target on this groups of audience, to enhance their concentration ability.

Collection

PolyU Design Show 2021