Hug Every Day 每日擁抱

Creator

Chung, Sau Lun 鍾秀綸

Title

Hug Every Day 每日擁抱

Alternative Title

Tempur gives you a different hug every dayTempur 每天都給你一個不一樣的擁抱

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2021-06-17

Relation

PolyU Design Show 2021: Profile Cards

Format

Photographs

Identifier

ASSD2021BAADD09P001

ASSD2021BAADD09P002

ASSD2021BAADD09P003

Is Part Of

BA (Hons) in Advertising Design

Description

How are you? Are you feeling stressful or are you feeling exhausted? We come across different people and different things every day. Mountain of workload, studies, relationship problems, living environment...all sorts of things sometimes make us feel demanding. Recently, Hong Kong has recorded the highest stress level across all the markets surveyed. Many Hong Kong people have experienced bad sleeping quality due to pressure. Sometimes, we really hope someone can give us a hug. To give us power and comfort us. We are missing the feeling of being embraced. By launching the “Hug Every Day” Campaign, Tempur would like to help people relieve pressure and enjoy the feeling of being embraced again by using different Tempur products. To tell them “Tempur gives you a different hug every day.” Furthermore, we would like to raise the brand awareness by evoking resonance among the public.

Collection

PolyU Design Show 2021