Take It Light: Encouraging an unwind living attitude

Creator

Wong, Yi Wa 黃綺華

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2021-06-17

Relation

PolyU Design Show 2021: Profile Cards

Format

Photographs

Identifier

ASSD2021BAADD08P001

ASSD2021BAADD08P002

Is Part Of

BA (Hons) in Advertising Design

Description

Love can be full of hardships and challenges. Majority of people choose to grumble against adversity and end up suffering in depression. Instead of immersing in the negative energy, why don’t we be over that and take it easy? 'Take It Light’ aims at spreading a relaxed living attitude towards the audience. Targeted at the youngsters and their modern love pattern, the campaign expresses the compatibility of being chill and relaxed when encountering misfortune and unexpected outcome in love situations. The modern love attitude for young adults is aligned with Bud Light’s brand identity, where it helps to introduce its brand image to Hong Kong audiences and open up the Hong Kong Market.

Collection

PolyU Design Show 2021