Creativity is Humanity: An advertising campaign for HK4As 創作是人性

Creator

Mak, Yuen Yi 麥婉怡

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2021-06-17

Relation

PolyU Design Show 2021: Profile Cards

Format

Photographs

Identifier

ASSD2021BAADD07P001

ASSD2021BAADD07P002

ASSD2021BAADD07P003

ASSD2021BAADD07P004

Is Part Of

BA (Hons) in Advertising Design

Description

It is a very convenient age that we could easily see others’ creative work. It is easy to copy and paste. And change it to our own ‘work’. Reference can help if we use it well, but copy is easy. And it makes everyone’s life easy. Yet, HK4As still wants to send a message by an advertising campaign to the young, who have not yet disappointed, advertising creatives, tell them to keep their creativities, because copying (over-reference) is not the template for success. In the campaign, Ai and human are used to symbolize copying and creating. Conveying the meaning that copying only makes you become a robot/ machine. Therefore, the result is always predictable and similar. Yet, the result of asking ‘what if’ is uncertain and new. And it is the ability of human. ‘Creativity is Humanity’ is the key message this campaign would like to bring out.

Collection

PolyU Design Show 2021