LION HI-PPIESS 獅王 HI-PPIESS

Creator

Young, Shuk Yi

Title

Alternative Title

同幸福Say個Hi!

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2021-06-17

Relation

PolyU Design Show 2021: Profile Cards

Format

Photographs

Identifier

ASSD2021BAADD06P001

ASSD2021BAADD06P002

ASSD2021BAADD06P003

Is Part Of

BA (Hons) in Advertising Design

Description

“LION Hl-PPINESS” is the advertising campaign revolves around the theme of "Greetings of Happiness" promoting Lion's oral care and branding of its collection based on their philosophy by combining oral care with the act of saying hello. We brush our teeth and say hello every day, but we don't particularly remember. These actions can build up some mundane happiness for us every day. The name of this advertising campaign is to combine greetings and happiness into a new word "Hl-PPINESS”, hoping to show that the relationship between greetings and happiness can actually be very simple. As long as we are willing to say hello to others, it can imperceptibly bring us ordinary happiness. So, we target young people aged 18 to 30, who would like to say hello but rarely do so, by using Lion Oral Care products to reduce the worry of greeting and to tell people that greeting can transmit happiness to each other.

Collection

PolyU Design Show 2021