In sync with self, closer with dream.: A campaign for The H Collection of Henderson Land Development Co. Ltd.

Creator

Lau, Hoi Yan 劉凱忻

Title

Alternative Title

夢想，因同步拉近。

HEIMA 湛南

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2021-06-17

Relation

PolyU Design Show 2021: Profile Cards

Format

Photographs

Identifier

ASSD2021BAADD02P001

ASSD2021BAADD02P002

ASSD2021BAADD02P003

Is Part Of

BA (Hons) in Advertising Design

Description

Have you ever lived for yourself? Under the influence of the group living concept, many young adults are confused and deterred by 'live out of family’, even if they want to live alone. As a rule, single people need to get married before they can have their residence. Therefore, dating and marriage have popularized; On the contrary, people who are willing to be single are usually regarded as quirky. Given this, the concept of this work derived from the living concept of quirkyalone. Hoping that more single people enjoy me-time, learn about how to get along with themselves, and do whatever they want without being restricted by anyone or anything. This campaign will focus on 'Heima can bring you to find the moment of sync.' It will provide the buyers with new insights and experience in buying houses. It is no longer just a flat, but a place where you can synchronize your body and mind, let you be yourself, achieve your dreams, and have your own tempo of your life.

Collection

PolyU Design Show 2021