Siri is here to help: A campaign for Apple Siri

Creator

Lam, Suet Ying, Isadora 林雪盈

Title

Alternative Title

Siri 助你活用時間的助理

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2021-06-17

Relation

PolyU Design Show 2021: Profile Cards

Format

Photographs

Identifier

ASSD2021BAADD01P001

ASSD2021BAADD01P002

ASSD2021BAADD01P003

ASSD2021BAADD01P004

Is Part Of

BA (Hons) in Advertising Design

Description

Are you afraid of Artificial Intelligence (AI) ? AI are created to help but the public treat them as a threatening existence all the time. They only show interest in how human-like AI can be and whether humans will become replaceable in the future. However, does AI being human-like still matter when humans are machine-liked? Put the development of AI in another way, it is stopping people from being busy but not feeling fulfilled. It is shifting the society back into a more human-like culture. Apple believes that the busy trap in modern life can be eased when everyone uses their time wisely. That’s why Siri is here to help. By using Siri, you can have your time back from the small things in days.

Collection

PolyU Design Show 2021