Never be a regular

Creator

Advertising Design: Leung, Ho Wai 梁顥懷

Communication Design: Ung, Ning Sum

Social Design: Chan, Lok Tung 陳鍩童 -- Chan, Kei Him 陳基謙

Title

Never be a regular

Subject

Advertising -- Design -- Exhibitions

Social aspects – Design -- Exhibitions

Visual Communication -- Design -- Exhibitions

College graduates

Date Created

2021-06-18

Relation

PolyU Design - Integrated Capstone (1)

PolyU Design - Integrated Capstone (2)

PolyU Design - Integrated Capstone (3)

Format

Photographs

Identifier

ASSD2021IC02P001

ASSD2021IC02P002

ASSD2021IC02P003

ASSD2021IC02P004

ASSD2021IC02P005

ASSD2021IC02P006

ASSD2021IC02P007

ASSD2021IC02P008

ASSD2021IC02P009

ASSD2021IC02P010

ASSD2021IC02P011

ASSD2021IC02P012

ASSD2021IC02P013

ASSD2021IC02P014

ASSD2021IC02P015

ASSD2021IC02P016

ASSD2021IC02P017

ASSD2021IC02P018

ASSD2021IC02P019

ASSD2021IC02P020

Is Part Of

BA (Hons) in Advertising Design

BA (Hons) in Communication Design

BA (Hons) in Social Design

School of Design - Integrated Capstone

Description

Food Waste is a serious global environmental issue. Thousands of "Ugly Produce" was wasted, because of their unique appearance.

In recent years, the issue is raised in western countries, but not much in Asia.

From the research, "Ugly Food" can be seen by audiences every day in Hong Kong. However, not much understanding and awareness is built yet.

At the time, opportunity comes in. Teaming up with students from Communication Design and Advertising design (named Dean's Capstone) generates a comprehensive picture of the issue.

To introduce "Ugly Produce", there are 3 stages, including awareness campaign, call-for-action and retention & follow up. Through research, advertising campaigns, graphic and exhibition design, audiences are not doubted to understand more of the issue and to build up a new lifestyle. A community of ugly produce consumers will be formed afterward and the food waste problem can be solved sustainably. It is time to change!

Never Be A Regular!

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In this project, “Ugly Food” is the topic. A lot of people may not be familiar with the term, however it has been a global movement since 2010. The vegetables and fruits are always wasted at the landfill, because of their appearance. In fact, they are still edible, fresh and nutritious. It turns into a food waste problem. There are also rooms for exploring the truth of beauty, the trend of food appeal and how the public reacts to the issue. Obviously, “Ugly food” is a concept from western countries. It leads to an opportunity to promote and bring awareness of the concept. By studying the topic, a more in-depth understanding will be processed, especially for the Hong Kong market. Lack of local data is the challenging part of this project. It’s so honoured to have different parties involved. Obviously, “Ugly food” is a concept from western countries. It leads to an opportunity to promote and bring awareness of the concept.

Collection

PolyU Design Show 2021